A single business review can lift that business’s conversions by 10%. In fact, there’s evidence that once you break 100 reviews, you can boost your conversion rate by 30-40%.
Modern consumers are so inundated with advertising that they can smell self-serving marketing from a mile away. They don’t trust companies to be honest when talking about themselves. Reviews and testimonials are becoming increasingly critical to consumer decision-making processes. Consider these statistics:
Stop and Consider the Power of Testimonials
How often do you look at products online and make a choice based on testimonials? How often do you choose a new restaurant based on what others have told you? Research shows that customers are 12x more likely to believe testimonials over a company’s own description of itself. Not only that, but 73% of consumers say that they’re more likely to trust a local business if they have positive reviews. And that’s not even getting into the incredible SEO boost that testimonials provide.
But those one-stars, right? Well, Jonah has a solution: the Resident Testimonials Manager.
Curated, Beautiful, and Integrated (or Not)
Jonah’s Resident Testimonials Manager is one of our most useful site add-ons. It allows you to leverage the power of testimonials and reviews while still maintaining the ability to curate what shows on your website.
Resident Testimonials Manager allows you to pull in reviews from reputation managers like Modern Message, Reputation.com, and Kingsley and gives you the ability to moderate each review before showing it on your website. You can also manually add reviews directly through the manager if you get a great review via email, comment card, or even in person, so your community looks awesome.
Don't take our word for it, though.
"The Resident Testimonials Manager has been an invaluable tool for our website operations. It makes it simple to provide future residents with an honest view into life at Cortland. On top of this, like all Jonah products, the tool is intuitive and very easy to manage."
Brian Ericson | Cortland VP of Marketing Insights & Technology
Want to see it in action?
Check out these sites that are currently running Resident Testimonials Manager to pull in beautiful, clean, compelling community reviews!
Eve at the District
Let Your Residents Speak for You
Bottom line: you need to let your community speak for you. Testimonials are powerful social proof of your excellence. With the Resident Testimonials Manager add-on, you’re removing the risk, keeping the best of the best, and increasing your conversions.