How Business is Done: Passion

Success is measured by what can meaningfully be contributed to the world, not by what can be materialistically amassed for ourselves. This is why the aim should be to enrich every life we connect with by empowering them to grow and realize their greatest potential.

At Jonah, we believe in these core values: integrityfamilyexcellencekindness, and passion. We believe these values should not only inform how we live our lives and steward relationships but ultimately, how we do business.


While your drive to be the best motivates you, it’s your passion that sustains you. Believe that surrounding yourselves with passionate people cultivates an infectious ambition to thrive in life and in business. From every life you touch, to every deal you close, passion allows you to shape your successes into positive and meaningful impacts in the world. 

  • Operating at your very best happens when you're passionate about what you do and why you do it.
  • Passion for life promotes health in every respect - physical, mental, spiritual, and emotional.
  • Channeling your passion through hope, and not dissent encourages positive and continual growth.
  • Passion exposes your true life convictions, don't ever afraid to let those show.