How Business is Done: Integrity

Success is measured by what can meaningfully be contributed to the world, not by what can be materialistically amassed for ourselves. This is why the aim should be to enrich every life we connect with by empowering them to grow and realize their greatest potential.

At Jonah, we believe in these core values: integrity, family, excellence, kindness, and passion. We believe these values should not only inform how we live our lives and steward relationships but ultimately, how we do business.


Our businesses need to commit to uncompromising integrity. This commitment is paramount to everything said and done. Though profound in meaning, it’s very simple: always do the right thing, no matter what, no matter when, and no matter where. This means that we steward every relationship and business dealings with honesty and authenticity. 

  • If we profess it, we should practice it.
  • We choose what's right over what's easy 100% of the time.
  • Commitment to integrity makes us a magnet for loyal, lifelong relationships.
  • Integrity opens the door to influence at both the individual and industry levels.