How Business is Done: Excellence

Success is measured by what can meaningfully be contributed to the world, not by what can be materialistically amassed for ourselves. This is why the aim should be to enrich every life we connect with by empowering them to grow and realize their greatest potential.

At Jonah, we believe in these core values: integrityfamilyexcellencekindness, and passion. We believe these values should not only inform how we live our lives and steward relationships but ultimately, how we do business.


Obsess about the details and ensure that the highest quality of work is done every time and on time. Empower your team to take ownership of the company’s growth and performance at every level; to continually challenge “good enough”; and to go above and beyond in service to fellow team members and customers.

  • Maintain a culture of urgency where "we do it, we do it right, and we do it right now".
  • Ensure that there is an ownership mindset across the company which contributes to an unrivaled quality of work and character.
  • Go the extra mile because exceptional is the standard.
  • Remember that the smallest details have the power to make us or break our progress.