The FTC Urges for Multifamily Price Transparency. Jonah Is Ready.

The FTC’s New Price Transparency Regulations Reshape Multifamily Standards as Operators Race to Comply.

The Federal Trade Commission sent letters to 13 software & website providers, following a $24 Million dollar settlement against the largest property management company. This warning calls for accurate, clear, and accessible pricing information across all consumer touchpoints.

The FTC has made it clear that accurate pricing is now the expectation—no exception. These new standards are redefining the multifamily industry, ushering in a significant shift in digital leasing expectations. What was, just months ago, a competitive advantage is now a non-negotiable—one that Jonah is ready to help you meet.

"The FTC is committed to rooting out anticompetitive, unfair, and deceptive acts or practices in the rental housing market,” said Christopher Mufarrige, Director of the FTC’s Bureau of Consumer Protection. “Companies need to compete on price and consumers need accurate and non-deceptive information to make the best-informed decisions possible.”

These warnings created heightened urgency for operators to initiate scalable change across their entire portfolios. Jonah has been trusted by its largest clients to implement scalable shifts to price transparency including a conversion of over 1,000 websites in 30 days, proving that compliance can be achieved quickly.

Jonah’s full integration capabilities with Engrain SightMap™ allow your websites to provide an intuitive and price-transparent shopping experience.

Our combined solution ensures:

• Integrated and accurate—pricing, availability, and fees display exactly where your prospects expect to see them.
• A modern, conversion-driven UI that renters love and competitors can’t match
• A solution built to scale, keeping every community aligned with evolving FTC expectations

For operators overseeing dozens or hundreds of communities, the ability to centralize pricing accuracy and align with evolving FTC expectations provides operational relief and strategic protection. As this landscape evolves Jonah remains committed to providing compliance solutions that secure, and elevate, the leasing journey in one. 

The message is clear: transparency is no longer optional—its imperative. Operators must move quickly to protect their portfolios and avoid costly missteps as enforcement ramps up.

Source: ftc.gov/news