Generative search results are pulling from specialized blog posts; Jonah has just the thing for multifamily clients.
When a prospective renter searches for something like “Where are the best happy hours in downtown Denver?” the generative result that surfaces will pull from the most specific match to these questions.
AI-generated results are becoming more intuitive, pulling sources that are authoritative but also tailored to the sentiment behind the question. For the multifamily industry, this means a new focus on content made with Generative Engine Optimization (GEO) strategies, and perfectly in that path is the blog.
How renters actually search.
As prospects begin their apartment hunt, they will spend time searching for things beyond the four walls they hope to live in. You know what they are searching for; it's the best hangout spots in the area, the most popular dog parks, and the local summer must-dos.
Your community already has a story to tell, and blogging can help you reach those renters right where they search. So now when a prospect is learning the lifestyle Denver has to offer, your community continues to surface as a helpful resource. Pretty convenient.
Blogging with a strategy.
Blog content doesn't perform just anywhere. There is a strategy to publishing blogs with the right backend structure, features, and front-end experience to be optimized for search. Jonah created its newest product—the Blog Builder—that gives you the perfect blogging environment right on your property website.
To AI search engines, blogs are more than just content. There is a specific standardized schema that works best to define every detail of a blog's contents clearly. From title to tags and everything in between, Schema.org’s structure is the most authoritative means of creating this standardized schema.
Jonah’s Blog Builder contains this Schema.org structured data behind every detail to ensure clients content is always optimized for AI readability.
Beyond the content.
Blog Builder goes beyond hosting content. Right within your property website is an organized, branded, and customizable blogging environment that gives you control over the prospects experience while your content works for AI visibility.
With Blog Builder you can publish unlimited blogs ready to perform for AI search with their own distinct URLs detailed and structured for GEO and SEO. The platform also allows you to organize your blogs with categories and unlimited tags each with their own listing page for easy navigation and richer URLs.
Blog Builder is equipped with every detail needed to create a comprehensive blog page from search capabilities, to authors and publish dates. Plus it fits seamlessly into your brand with support for subpage patterns, and banner videos to create a cohesive website experience.
Blog Builder gives you everything needed for a comprehensive blog page with search capabilities, authors, publish dates, subpage patterns, and banner videos, all designed to boost search visibility, build authority, and create a seamless, on-brand experience for your property website.
As AI search engines focus more on specialized blogs in their generated results, the all new Blog Builder by Jonah turns your custom content into a GEO strategy.
Enhance your GEO performance with the all-new Blog Builder.